Scent Branding in the Hotel World
Fairmont Quasar, courtesy Fairmont
How luxury hotel brands are using our most powerful sense to create lasting travel memories and out-sniff the competition.
“For the frequent traveller, scent branding results in an instantaneous feeling of familiarity, which according to Shangri-La Hotels and Resorts CEO Greg Dogan ‘adds another sensory layer of welcome,’ whether you’ve just stepped into an untried Shangri-La in Hong Kong or you’re revisiting its counterpart in Vancouver.”
From BookmarkThis
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