Barcelona: Flex in the City

Barcelona Opening

Barceloneta Beach by Gunnar Knechtel

Long known for its nightlife, Barcelona is sporting a new reputation as a health and fitness destination.

“‘During the financial crisis, people really discovered sports here,’ says Spanish fitness guru Josef Ajram. ‘The idea that if they go running for 45 minutes, their thoughts are more clear. They set goals and achieved them. They understood that if you could do that in sport, you could do that in life and in business. You can start down a new career path and improve the economic recovery of the country.’”

From Fairmont Magazine

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